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Why Z102.9? Good Question...
...You already know that radio is the best way to get your message out. But why Z? With a bunch of stations out there with a "Pick me! Pick me!" complex-what makes Z so special?
Let's start with our sales team. To put it simply, we're luckier than the other guys. Spoiled, even. We're not stressed over making slick deals and pushing our "package of the week" in order to make a quota, while our sales manager dangles our jobs over our heads.
The head honchos at Z get it-in order for our sales team to be successful, we need to understand what our clients need and how our station can help them talk to our listeners. We're here to solve marketing problems for our clients. Through continued education in human behavior, consumer patterns, and marketing strategy, we can assist those businesses that have the desire to.
Second, the station for which we sell. We're fortunate to have a reputation that puts us at an (almost) unfair advantage our competitors can't touch. Our local owners understand that in order to educate our clients about branding, we need to practice what we preach. We strive to make our presence known in the community as often as possible and in very big ways. Z102.9 vehicles, Z banners and campaigns have been recognized and awarded as excellent marketing tools, and we are always exploring new ways to enhance awareness.
How often do you come across a group of people who work for a company they believe in 100% of the way? Rarely. Every single person employed by Z102.9 is an important contribution to the future success of the company.
We take pride in our work and the accomplishments we make through the teamwork of both the Sales and Programming departments. Devotion, hard work, and a belief in the efforts is what makes Z102.9 an important part of the radio and advertising industry in our community.
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